Today’s Indian banking is more focusing on Cosmo and Metro cities for high value business, though 70% of our population are living in countryside location wherein major purchases happens in retail segments.

With imbedded Credit line we are targeting retailers who are regular buyers of FMCG products from company Distributors, we can tap them for this facility by doing company level arrangement for limited though revolving working capital funding to them with specific disbursement into the account of Distributors only.

Fundupay has a API for this product with capabilities to give end to end services.

Banks/NBFCs can take up this products and identification and on-boarding of retailers will be done by Fundupay with Risk assessment model though funding call is of Banks / NBFCs only.